Good Auto
Website and identity for a car-rental service in Irkutsk: a transparent catalogue with smart filters, online booking, buy-in-credit, service packages and tours — in day and night themes.
Good Auto is a passenger-car rental service in Irkutsk. The audience splits in two: travellers who want to drive around Lake Baikal, Siberia and beyond on their own, and locals who need a car for a day or a week. I owned the brand end-to-end — logo, identity, design system and website: a catalogue with smart filtering, online booking, buy-a-car-in-credit, service packages and tourism routes — all in day and night themes.
Why we took it on
Regional rentals often look like classified boards: a dated site, opaque rates, zero online booking. Yet a traveller flying to Baikal picks a car in advance, from another city, from people they've never met — and needs to grasp the price by trip type (city, out-of-town, intercity) at a glance, insure the rental and, if they wish, buy the car on credit. Trust and transparency decide whether the booking happens.
What blocked — and what changed
What blocked
- The catalogue doesn't help choose: no filter by type, gearbox, class or term.
- Pricing is opaque — unclear what a city vs out-of-town trip costs.
- Rental, insurance and add-ons live in calls to a manager, not on the site.
- The site fails at night and on the road — no dark theme, no mobile logic.
What changed
- A catalogue with filters: car type, transmission, class and period — in one row.
- Transparent rates by trip area: city, out-of-town, intercity.
- Online rental with insurance (OSAGO/KASKO), add-ons and buy-in-credit.
- A design system with day & night themes and the signature lime accent.
Screens that move the work
Catalogue · car finder
A catalogue that picks for the client
The service's home screen is the catalogue. A finder bar sits above the car grid: body type, transmission, class and rental period. The client sets conditions once and instantly sees matching cars with a clear per-day price — no calls, no chats.
- Filter by type, gearbox, class and rental term
- Day & night themes — the site works at any hour
Car card · buy & rent
From specs to booking — inside the card
The card opens the car fully: specs, available colours and the popular tariff. From here the client takes one of two paths — buy the car on credit with a payment calculator, or book a rental with insurance and add-ons. No calls to “clarify”.
- Credit calculator: down payment and term
- Rental with OSAGO/KASKO insurance and add-ons
Service packages · calculator
Not a car — a whole trip
Good Auto sells not “a car for a day” but a trip scenario. Ready packages — Meet, Holiday, Business, Baikal, Weekend — bundle transfer, hotel and a programme. A service calculator instantly prices it for the client's exact need.
Trip areas & tourism
An honest price — before booking
Pricing is split by trip area: city — from ₽2,000, out-of-town — from ₽4,000, intercity — from ₽6,000 per day. The “Tourism” block turns rental into travel: Siberia, Sakhalin, Kamchatka — destinations matched with the right SUVs. The traveller grasps price and route at once.
Project palette
The outcome in numbers
A clear catalogue, transparent rates and online rent/buy flows removed the regional-rental's main barrier — distrust. The client books in advance and at ease, and Good Auto gained a cohesive brand and site that sell not “a day of rental” but a confident journey.