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Car-listings aggregator · B2B / B2C

Haraba

Every car-sale listing from every major marketplace — in one window. For inspectors, dealers and private buyers.

Role
Lead Product Designer · identity, design system, product
Platforms
Web · iOS · Android
Year
2021 — 2022
Audience
Inspectors, dealers, private buyers
Look inside the product
Haraba
Haraba
Overview

Haraba is a Russian car-listings aggregator: it pulls offers from Avito, Auto.ru, Drom and others into a single feed and enriches every listing with analytics. I owned the product end-to-end — from logo and identity to the design system, web dashboard, mobile app, landing pages, decks and ad banners.

Inspectors monitored 5+ marketplaces by hand. We merged them into one window — and gave people back hours every day.
Backstory

Why we took it on

Russia's private car-listings market is fragmented across a dozen sites. A professional inspector or dealer keeps Avito, Auto.ru and Drom open at once, compares prices, tracks their own listings' positions and tries not to miss fresh lots. It's manual, tiring, leaky work — good cars sell within minutes.

Challenge & solution

What blocked — and what changed

What blocked

  • Listings scattered across 5+ sites — no single market view.
  • Price and liquidity judged by eye, with no market data.
  • Own listings' ranking has to be checked manually, site by site.
  • VIN duplicates and re-posted cars clog the feed.

What changed

  • One feed from all sites, VIN-deduplicated, with a single filter.
  • Per-listing analytics: position, calls, messages — broken down by site.
  • Market-price estimate and an at-a-glance below/above-market hint.
  • A mobile app for car inspection: body diagram, photos, report.
Key scenarios

Screens that move the work

An inventory that thinks for the dealer Inventory · per-marketplace analytics
01

An inventory that thinks for the dealer

The pro's home screen — “Inventory”. Each car shows position, calls and messages across every marketplace at once, plus market price and a P-rating. The “raise or drop the price” call now takes seconds, not an evening across five tabs.

  • “Your inventory vs competitor's” comparison
  • Bulk operations over a selection of listings
Tap the orange dots — design decisions hide behind them
One filter instead of five tabs Search across all sites
02

One filter instead of five tabs

Search aggregates results from every source and removes VIN duplicates. The inspector sets conditions once — make, budget, mileage, drivetrain, gearbox — and sees one clean list flagged “below market”.

Tap the orange dots — design decisions hide behind them
Car inspection — in your pocket App · body inspection
03

Car inspection — in your pocket

The mobile app walks the inspector through the check: an interactive body diagram, damage marks, attached photos and a ready client report. Fewer missed defects — more trust in the deal.

Tap the orange dots — design decisions hide behind them
Identity

Project palette

#E2231A
Haraba Red
#1F6FEB
Dealer Blue
#0F1B2D
Graphite
#16A34A
Below market
Results

The outcome in numbers

−0%
less time on daily marketplace monitoring
0 min
instead of ~2 hrs of market review per day
+0%
conversion to call in 3 months
0+
marketplaces unified in one window

Dealers stopped living in five tabs. A unified feed, per-marketplace analytics and mobile inspection turned monitoring drudgery into a managed process — and visibly sped up inventory turnover.

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